Tips for international domain names

One key element of having an international website is to have a domain strategy that is search-engine friendly, user-friendly as well as consistent and logical. In a way this should go without saying, but for a number of projects that I am currently working on, this was one of the first hurdles that needed to […]

DMX Dublin 2014 – post-conference thoughts

Well organised, covering all key digital marketing topics First of all, I’d like to congratulate everyone who helped organise this week’s DMX Dublin – what a well-organised and enjoyable event ! The only challenge was trying to pick between which sessions to attend, which was all but easy given the interesting choices available between the parallel […]

Key actions areas for international web presence

Today, I just want to share with you the very high-level scope and overall results of a piece of work I did with Enterprise Ireland and the DCU Ryan Academy for Enterpreneurship as part of my recent certificate in business innovation and development. The project goal was to develop a handbook with guidelines for (Irish) […]